Archive - SchneiderB Unschooled

What Schools Actually Buy in January

When I was still working in schools, January always felt like a reset button.

Dec 6 • Brendan Schneider

November 2025

Breaks Don't Work the Same Anymore

For 28 years, Thanksgiving break meant one thing: exhale.

Nov 29 • Brendan Schneider

You Don't Have People Anymore: The Support Staff Reality Nobody Talks About

Let me be direct about something I’ve watched trip up multiple talented educators who’ve made the leap to entrepreneurship: the support staff problem.

Nov 15 • Brendan Schneider

The Harsh Truth About Free Offerings: Why Everyone Loves Your Free Content Until You Ask Them to Pay

Here’s something nobody told me when I started consulting: people will enthusiastically consume everything you offer for free.

Nov 8 • Brendan Schneider

October 2025

Reality Check: It's Going to Take Longer Than You Think (And Why That's Actually Okay)

This week delivered a reality check I apparently needed—multiple times.

Oct 25 • Brendan Schneider

Social Media is Smoke and Mirrors: A Reality Check for New Education Consultants

I had a conversation with Chuck English recently that’s been sitting with me, and I think it’s important enough to share with all of you who are…

Oct 18 • Brendan Schneider

No Commute, No Boundaries: The Work-Life Balance I Didn't Plan For

After 28 years of leaving my house each morning and driving to school, I thought I understood what it meant to work hard.

Oct 11 • Brendan Schneider

September 2025

The Anti-Sales Sale: Why Asking for Advice Became My Secret Weapon

I'm not afraid of selling.

Sep 13 • Brendan Schneider

Three Years Out: What I Miss and What I Don't

Sep 6 • Brendan Schneider

August 2025

Your School Superpower Is Killing Your Business

This week, I want to get tactical about something I'm seeing repeatedly in conversations with educators making the entrepreneurial leap.

Aug 30 • Brendan Schneider

The Sales Cycle Trap: Why You Can't Stop Selling (Even When You're Swamped)

I've been having some wonderful conversations with consultants who are new to the education entrepreneurship space recently, and there's a mistake I…

Aug 23 • Brendan Schneider

The AI Brainstorming Partner You're Not Using (But Should Be)

As you're thinking about your business or side hustle, here's something I encourage you to do that most entrepreneurs overlook: use AI to brainstorm.

Aug 16 • Brendan Schneider

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